Information architecture under one brand
Decision
Use a single umbrella structure with clear project sections:
- Projects: Seva Wasi (SW), Yoga Shanti Home (YSH), United Travel Vibe (UTV), Vibration Solidaire (VS).
- Same core page pattern for each project; cross-links keep the ecosystem visible.
Rationale
- Clarity: One mental model across pages reduces effort for visitors.
- Coherence: Related initiatives feel connected, without looking the same.
- Maintainability: Fewer patterns to maintain as content evolves.
Constraints & trade-offs
- Each project has real differences (fixed-date vs rolling; program vs donation). Uniform layout canât erase thoseâcopy must state them plainly.
- VS runs on a separate donation flow.
Design principles
- Essentials first. Each project page opens with what / where / when / price (for programs) or how to donate (for VS). This lets visitors decide fast.
- One familiar pattern. Overview â Essentials â Gallery â Practical info â CTA. The order stays steady; copy reflects each projectâs specifics.
- Standard blocks, reused. Weâve created shared components to use across pages where possibleâcompact bullet lists for inclusions/benefits and a shared gallery block for sliders + the grid. This keeps the brand coherent and makes updates quick.
- Project-first labeling. Pages are titled by the project (SW, YSH, UTV, VS) with United Vibration as the parent brandâclear ownership, one ecosystem.
- Separate flows where needed. VS is its own donation path; program pages donât mix payments with donations.
Signals to track post-launch
Navigation usage between projects (click-through rates).
Options considered / future iteration
- Add lightweight blog posts for VS impact stories (complement IG).
- FAQ section per project or site-wide.
- Post-purchase program email: optional soft link to VS (âSee projects we supportâ).